Don’t Spend Another Cent On Traffic Generation Until You Consider How You Could Be Turning More Existing Visitors Into Loyal And Profitable Customers.
Many website owners continue to throw more and more money at traffic generation… when the fastest and most reliable way to increase website profits is often to improve the percentage of visitors who turn into qualified leads and new customers.
Every percentage increase in conversion rate pumps more profit into your business (without ballooning your traffic budget).
And when you boost your conversion rate, you’re also setting up your business for rapid growth — by transforming currently unprofitable traffic into profitable traffic, and currently profitable traffic into highly profitable traffic.
When your conversion rate is high enough, getting traffic is no longer a problem, because you can profitably fund all the traffic you need!
Let’s Face It… There Are Dozens of Things a Business Needs To Do To Optimise Their Online Profits
(And trying to do them all yourself is just not going to happen)
You’re probably acutely aware of things you SHOULD be optimising on your website.
It’s just a question of what you CAN get done yourself or in-house.
There are so many facets to optimising your website. Driving traffic… creating content… being active on social media… building your list… sending emails…networking and building relationships…
Even strong businesses with a lot of employees find it hard to devote resources to optimising conversion because there’s always so many OTHER things to be working on.
And getting really good at conversion optimisation takes time, energy and perseverance.
That’s why this area of your business is best left to professionals. People who “live and breathe” this stuff every day.
And because we’ve worked on hundreds of conversion rate optimization projects before yours, we’re often able to quickly “cross fertilize” proven concepts from other industries into your website, so you can enjoy some quick wins, right out of the gate.
How The Marketing Results CRO Methodology Rockets Your Conversion Rates
We have developed a reliable process for delivering conversion rate improvements that is rolled out in five phases:
Phase 1: Low Hanging Fruit
As a result of conducting hundreds of conversion tests, we can usually identify key tweaks and conversion bottlenecks in your site that can be quickly remedied, resulting in some easy quick wins for you.
For example: weak benefits in your headlines… or the wrong type of benefits in your headlines… not enough proof elements… or proof in the wrong place… sub-optimal calls to action… formatting mistakes in your forms… or the wrong “call to action” buttons.
These are the kind of mistakes or oversights that are probably costing you sales right now. And they are all things that can be quickly fixed. That’s what we do in Phase 1.
- Target Market
- Unique Promise
- Problem Identification
- Non-Testimonial Proof
- Form Design
- Page Layouts
- Calls to Action
- Menu Structure
- Opt-In Offers
- List Building Strategy
- Attention Hierarchy
- And Much More…
Often, simple tweaks to these “leverage points” can bump your conversion rate immediately.
Phase 2: Competitive Insights
Once your low-hanging fruit is harvested, we assemble competitive insights from the most successful players in your industry, both domestically and internationally.
While monkey see, monkey do copying is a BAD idea (apart from the ethical considerations, there’s nothing to say your competitors know what they’re doing either!), this is a fast way to determine the “conversion blueprint” of your market for you to re-engineer and re-invent to your own advantage.
- the specific benefits your customers MUST see in order to consider you as a viable option
- successful proof elements in your industry
- buying language
- winning offers vs weak offers
Analysing why certain competitors are succeeding and others are not, is one of the fastest ways to learn.
Phase 3: Conversion Research
By now, you’ll be starting to get a sense for how your market lives, thinks and breathes.
Now, in Phase 3, we move on to discovering and communicating:
- how you solve the problems of your ideal prospect better than all your competitors
- how to prove every claim you make, and
- the best way to motivate prospects to enquire or buy
This phase may incorporate both quantitative research methods (analytics, heatmaps, survey analysis) and qualitative methods (email surveys, usability testing, focus groups, in-depth interviews).
By gaining a detailed understanding of how your best prospects tick, you’re already way ahead of the game.
Phase 4: Build The Ideal Pitch
Now it’s time to take all the insights gained in the first 3 Phases, and develop new page designs, copy, offers and other test elements to go head to head against your current sales letter, opt in page or website.
By laying the groundwork thoroughly, you have the strongest possible chance of not just beating your control, but of hitting it right out of the park!
Phase 5: Conversion Testing
Now we scientifically test your new alternative(s) against your current version to verify and quantify conversion improvements.
Using software, we split your traffic between the different test variations and track the conversion results.
A statistical significance at the 95% level or higher is required to crown the new “champion” version.
This process is iterative; future tests are based on the results of previous experiments. Each new test builds on the success of previous ones.
Contact us for a FREE and confidential discussion
Can our approach to Conversion Rate Optimization work for you like it has for so many other companies? Maybe, maybe not. To find out for sure how we can help, contact us for an obligation-free discussion of what can be done to improve your conversions.
There is no charge for this consultation, but there is the opportunity to lift your leads, sales and profits, without increasing your traffic costs.